AMPION has officially launched this year's crowdfunding campaign tagged "Adopt a startup" as part of efforts aimed at making innovative African startups sustainable. Through the campaign, AMPION said it is breaking new grounds to support African entrepreneurs.

"Adopting a startup enables its transition from an innovative idea into a real business, which also contributes to African job creation and entrepreneurial ecosystem improvement. As patrons of the startups, donors will in the future also be mentioned on the website of the respective company," AMPION said in a statement.It said it is exploring a new approach for donations of €99 and above.

"Supporters have the possibility to adopt one of the winning AMPION Venture Bus startups or a single African entrepreneur. Depending on the budget, donators may choose from different lengths of support," AMPION stated.

This year, about 160 participants on the AMPION Venture Buses will create about 16 startup companies each tackling African needs and priorities.

"The AMPION Fellowship Program will nurture the most promising business ideas, and produce tangible results for the local economy.

"By increasing the interactivity between the sponsors and the sponsored, AMPION increases the transparency of its Fellowship Program and gives supporters the possibility to keep track of the impact of their donation. This way, AMPION involves crowdfunding supporters in the whole process of capacity building provided by the Fellowship Program. Donors can witness first-hand the positive change they help to enable."

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