Technology Innovation Entrepreneurship @eMobilis

At the forefront of this mission is eMobilis, a principal partner with MoICTDE, tasked with operationalization of 101 Ajira Youth Empowerment Centers (AYECs) across Kenya. These AYECs provide Kenyan youth with access to computer equipment, resources, training and mentorship. These AYECs are Incubation Centres where young women and men to access the needed tools in building a dignified and meaningful career in digitally-enabled opportunities. Additionally, eMobilis is involved in institutionalization of over 40 Ajira Digital clubs at selected universities and TVETs. These provide additional opportunities for training, mentorship, and online work career fairs.


~ The Future Works Online ~

Revised and Improved Training Modules

Cross Cutting Modules

Computer Digital Literacy

Introduction to Online & Digital Enabled Work

Personal Digital Profile Creation

Legal Framework for Starting a Business


Financial Literacy

Soft Skills


Customer Service

Online Work Safety and Data Protection

AJIRA Digital Business Outsourcing Guide

Basic Modules

Assistive Technologies

Blue Collar

Content Writing

Data Entry

Data Marketing and E-Commerce

Search Engine Optimization


Virtual Assistance

Advanced Cutting Modules

Basic App Development

Basic Computer Programming

Basic Graphic Design

Data Analysis Using Excel

Financial Marketing and Trading

Introduction to Artificial Intelligence

Introduction to Cyber Security

Introduction to Web Development

About Ajira Digital Program and Partners


Ajira Digital Program is a public private partnership with Mastercard Foundation as its principal strategic partner under the Young Africa Works strategy and is being implemented by eMobilis Technology Training Institute (eMobilis) and Kenya Private Sector Alliance (KEPSA).

The Ajira Digital program aims at providing an end-to-end solution for young people to work and earn online. eMobilis is charged with the operationalization of Ajira Youth Empowerment Centers, the institutionalization of Ajira Clubs in Universities and Technical & Vocational Educational Trainings (TVETs) as well as the implementation of training and mentorship across the country. On the other hand, KEPSA supports in catalyzing digitization for the private sector and e-government to create demand for the digital and digitally-enabled work skills offered by the program. The Government of Kenya through the Ministry of ICT & Digital Economy, Mastercard Foundation, eMobilis and KEPSA work in close cohesion towards realizing the goal of the program as it addresses unemployment for young Kenyans while contributing to the growth of the digital economy.

Since inception, eMobilis as the Supply –Side Implementation partners, has recorded notable impact for the Ajira Digital Program across the country including: operationalization of over 260 Ajira Youth Empowerment Centres across the 47 counties, institutionalization of over 114 Ajira Clubs in various TVETs and universities as well as training over 250,000 young men and women on the Ajira Digital Curriculum and over 600 on the Ajira AWS re/Start Cloud computing course.

Over 33% of the young people trained on Ajira Digital curriculum have been reported to earn online based on a TIFA Tracer Survey report commissioned by Ajira Digital while a 55% of the successful 400+ AWS re/Start graduates reported to earn from local and global companies.

Also, the TIFA 2022 Report commissioned by Ajira on the State of Online Work in Kenya showed that over 1.9million young people are working online and over 8.9millions of Kenyans are aware on digital and gig work with digital marketing and e-Commerce being among the most engaged platforms.

AWS re/Start

Program Overview

AWS re/Start is a job specific training program created by Amazon Web Services (AWS). It is designed to provide individuals with little or no technical background with the skills and knowledge necessary to launch a career in the cloud computing industry. The program is free and open to anyone who is over 18 years old and has at least a diploma or equivalent.

The AWS re/Start program provides a mix of technical and professional skills training over 12 weeks (about 3 months). The technical skills training includes modules on cloud computing, networking, security, and databases. The professional skills training includes modules on teamwork, communication, and problem-solving. Participants also have access to mentors and career coaching services throughout the program.

In Kenya, the program is offered by eMobilis Technology Training Institute under The Ajira Digital Program which is an initiative of the Kenyan Government through the Ministry of ICT, Innovation and Youth, to prepare the Kenyan youths for entry-level careers in the cloud and connect them to potential employers.

The Ajira AWS Re/Start Program Training

The AWS Re/Start Program training was launched in Kenya on 10th May 2021 with the objective of delivering a quality AWS training program and equipping learners with necessary job specific training in line the current market demand. The learners after graduation can compete with their global counterpart and have the necessary skills required by the job market. The program's aim is also to diversify the learner audience from marginalized communities, refugee camps and people with disabilities. To date the program has trained over 500 learners most of which are working both locally and globally.

The AWS re/Start Curriculum

The AWS re/Start curriculum is wide and diverse and covers the following areas

Basic computer introduction


Computer networking


Python programing


AWS Core services

Presentation skills

Networking skills

Other soft skills

Introduction to DevOps

The Application process

Apply through the Ajira digital website.

Receive an online assessment to be completed within 1 hour.

Proceed to a 30-minutes virtual interview.

Receive a conditional offer letter.

Complete the 12 weeks online training.

Certify as a cloud practitioner and graduate as an AWS re/Start graduate.

Training Delivery and Structure

The training is delivered virtually through Microsoft teams. The training uses different modes of training including

Instructor demonstrations - This is a live session with AWS accredited instructors.

Labs – Doing practical work in the provided environments. .

Knowledge Checks- Questions after every topic to access the understanding of the learners.

Learners’ presentation – This is helpful in booking presentations and confidence levels.

Role playing – Taking up different roles to understanding presenting cases to clients

AWS Restart Program Kenya Trainings To date

Cohort 1: Started on May 10th with 50 learners all from Kenya.

Cohort 2: Started on 6th September 2021 with 100 learners all from Kenya.

Cohort 3: Started on 17th January 2022, with 120 learners comprising Kenyans and Rwandese nationalities. Kenya represented most of the participants.

Cohort 4: Started on 6th May 2022 with 76 learners all from Kenya.

Cohort 5: Started on 19th September 2022 with 80 learners from Kenya.

Cohort 6: Started on 30th January 2023 with 95 learners, all from Kenya.

Cohort 7: Started on 29th May 2023 with 116 learners all from kenya

How to Join the Ajira Digital Community

Ajira Digital is a free program open to all young Kenyans who are looking to make a dignified livelihood from digital and digitally-enabled work opportunities. Just by a single click on www.ajiradigital.go.ke one is able to access free training, mentorship, and online work linkages to enable them to work and earn a decent income.

eMobilis Technology Institute is the principle MoICT partner tasked with operationalization of existing Ajira Youth Empowerment Centers (AYECs) as well as hiring and managing the key leads for 106 AYECs established across Kenya as part of operationalizing these Centers so that any Kenyan youth to access connectivity, computer equipment, resources, training, mentorship and support to embark on their journey for dignified work through digital and digitally enabled opportunities for earning

eMobilis is also tasked and mandated with institutionalizing Ajira Digital clubs and Curriculum at selected higher level learning institutions (Universities and TVETS) as an additional access point for training, mentorship and online work career fairs.

Africa’s young and vibrant population is eager and motivated to affect change, coupled with a strong entrepreneurial spirit. However, young people account for nearly 60 percent of Africa’s unemployed according to a World Bank report: The World Development Report (WDR) 2019: The Changing Nature of Work. Unemployment impedes economic development since youth who experience a delay in starting out in the labour force tend to continue lagging behind with regards to income growth and earnings after they get employed. In Kenya, only 17% of the working population is formally employed. Those between the ages of 15-34 years’ account for 84% of the unemployed population.

Diversity and inclusion Agenda:

Ajira Digital program is keen on diversity, equity and inclusion focus for marginalised groups including women, refugees and persons living with disabilities (PWDs). Out of the 1 million program annual target to empower young people 70% of them should be young women. Through eMobilis the program has also been able to train refugees and PWDs to enable them work and earn online.

As part of program empowerment and enablement the program has collaborated with a number of women organisations such as Refushe, MadrasaTufalla, Hope World-Wide, NicePlace Foundation, among others to run an apprenticeship program for young women to participate and contribute to the digital economy. The program has also collaborated with various organisations for persons with disability such as Kilimanjaro Blind Trust Africa, Jitume PWD Group, Chesire group, Ministry of Labour & Social Services, Kenya Red Cross to give them access to skills and linkage to online work. Under the Refugee category, Ajira has collaborated with Danish Refugee Council, Norwegian Refugee council and Refushe to train and mentor refugees in the camps and within urban areas in the bid to give them access to work-readiness skills to work and earn online.

Youth and Unemployment

Africa's youth population is an incredible force to be reckoned with; they are vibrant, motivated, and ready to make their mark on the world. However, despite their boundless potential, nearly 60% of African youths are unemployed, a statistic that is holding back the continent's economic development, according to the World Development Report (WDR) 2019: The Changing Nature of Work by the World Bank. This staggering number means that many young people are unable to build their careers and are falling behind in terms of income growth.

In Kenya, the situation is equally concerning, with just 17% of the working population having formal employment. Shockingly, 40% of the unemployed population are young people aged between 18-34 according to the Census report by Kenya Bureau of Statistics, 2019. Thus, the need for support and opportunities to unlock their potential of this critical demographic.

Technology/Gig Economy

The Fourth Industrial Revolution is here, and with it comes a golden opportunity for young people to tap into meaningful digital work, and in turn, boost global income levels. But as with any revolution, those who are best equipped to access and utilise digital technology are the ones who will reap the most benefits.

Enter the Kenya online Gig Economy - a thriving hub of opportunity that has already employed over 36,000 gig workers and is worth a staggering $109 million. This figure is expected to grow at an annual rate of 33% over the next five years, with the total size of the gig economy projected to reach $345 million and employ 93,875 gig workers by 2023.

So how can young Kenyans get involved? Upon acquiring the Free skills and mentorship you get job linkages to digital and digitally-enabled work. There are numerous work opportunities that are provided by Kenya Private Sector Alliance (KEPSA) the other principal partner of Ajira Digital to catalyse digitization and creation of work opportunities both locally and globally. With up-and-coming gig economy employers like Upwork, Fiverr, iBuild, Kuhustle, iWriter, Uber, Lynk, Jumia, and Range on the rise, the possibilities for shaping Africa's transformation and driving economic growth are limitless.

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