Click, Create and Earn with Ajira Community Connect Initiative

The Ajira Influencer Marketing and Content Creation Training and Apprenticeship initiative popularly known as Ajira Community Connect Apprenticeship; a collaborative initiative between eMobilis and Wowzi with the support of Mastercard Foundation, is empowering young Kenyans with the digital skills and opportunities to increase their participation and success in dignified and meaningful online work. This year-long initiative aims to offer training and offer paid apprenticeship opportunities to 1,500 individuals in content creation and influencer marketing.
The program offers an opportunity for in-demand skilling and on-job training; a comprehensive approach to digital skills and work development. Participants receive in-depth training, engage in interactive workshops and challenges and gain hands-on experience through placements at Wowzi and social impact organizations. The initiative is highly inclusive and diverse, targeting young people aged 18 and above.
The pilot phase of the program, conducted in Nairobi and Mombasa, has been highly successful with over 100 program participants impacted. Participants praised the informative content, interactive approach and knowledgeable trainers. While there were suggestions for improvement, such as additional resources and longer sessions, the overall impact was significant. The program effectively introduced participants to digital skills and laid a strong foundation for their future careers in the digital industry with most participants already reporting increased effective content creation and subsequent community growth barely a month into the initiative.
The Ajira Community Connect Digital Apprenticeship Program is making a significant impact on the lives of young Kenyans by giving them access to dignified, respectful and meaningful careers helping them shift from clicks to dollars. By equipping them with the skills and work opportunities they need to thrive in the digital age, the program is helping to create a more inclusive and prosperous future for all.